Handmade, sustainable, and punk-inspired designs await.
Collection · 2016
DO.IT.YOURSELF
COLLECTION MANIFESTO
DO.IT.YOURSELF was born from the aesthetic and ethic of punk: rebellion, self-sufficiency, and resistance to passive consumer culture. Inspired by the D.I.Y. philosophy — historically rooted in the 1970s punk movement — the collection reclaims the power of creating with what already exists, without relying on established systems or external validation.
Composed of 90% reused materials, each piece is handmade from vintage garments and discarded elements: old metal appliqués sourced from shoemakers in Argentina, worn belts, remnants of denim and leather. Every garment becomes an act of material and symbolic independence.
More than an aesthetic pose, DO.IT.YOURSELF is a political stance:
to create with limited means, to transform the discarded into identity, and to confront cultural numbness through authenticity.
We don’t follow rules.
We don’t accept numbness.
We don’t wait for permission.
FCK THE RULES. FCK NUMBNESS. BE AUTHENTIC.#DOITYOURSELF #EMPOWERYOURSELF
Presented at the Berlin Alternative Fashion Week 2016 edition, featuring a live runway performance by the drag-punk band Eat Lipstick.
Featured on:
INDIE Magazine - https://indie-mag.com/2016/09/therapy-recycle-exorcise-label-to-diy-everything-in-your-house
KALTBLUT-MAGAZINE.COM - https://www.kaltblut-magazine.com/the-bafw-project-by-nicola-rehbein-x-masha-schubbach
MAGNIFECO.COM - http://magnifeco.com/therapy-recycle-exorcise-redesign-and-authenticity/women
LOLAWHO.COM - http://lolawho.com/therapy-recycle-exorcise-the-era-of-the-passive-consumer-is-dead
LOOKBOOK.NU - https://lookbook.nu/blog/1133-Berlin-Alternative-Fashion-Week
PH London Vagabond
Featured on TOKSICK MAGAZINE - https://toksickmagazine.com/to-create-your-dream-you-have-to-create-something-out-of-nothing/
PH Niklas van Schwarzdorn
Featured on KALTBLUT Magazine
Photographer: Daniel Peace
MUA: Urnaa Uunii Urnaas Makeupart
Styling: Mariángeles Aguirre and Paula Aguirre
Assistant: Freya Roisin Randle
Models: Eglė Tamulytė Shaltmira / Alexia Hhn / Cai Cai
Shooted in the streets and backyards of Berlin - Kreuzberg, legendary punk scene area.
Video credits: JUSTINE
Berlin, August, 2016
Photography Daniel Peace @danielpeace
Styling Mariángeles & Paula Aguirre - tHERAPY RECYCLE & EXORCISE
Models Alexia Hhn - Cai Leplaw - Eglè Temulyté
Make up Urnaa Uunii
Assistant Freya Roisin Randle
RUNWAY SHOW WITH BERLIN BASED GLAMPUNK LEGENDS EAT LIPSTICK. SPECIAL THANKS TO THE PHOTOGRAPHERS: Posh Fotografie, Shadowlights / Masha Schubbach Stylist + Nicola Rehbein Photography
September 30th, 2016.
Official video by Apollo TV
Director: Josué Cifuentes
DoP: Christopher Müller Line
Producer: Christian Poetschke Production
Assistant: David Basten Jr.
Producer: Elizabeth Glauser Graphics/ Animation Artist: Uli Buder Camera: Christopher Müller - Jochem Koschlig - Nikita Lünnemann Gimbal Operator: Cornelius Diemer Backstage Camera: Jens Eggers
Video Editing: Josué Cifuentes